A busy Seattle based hair salon, EVOLVE’s owner was ready to mature her business when we started working together. She knew that due to construction, she would need to move her salon in the next three years. She also had a continuing demand to expand from her clients and wanted to take her business to the next level.
In preparation for EVOLVE’s transition, Geek Friend supported her in the development of a five year strategic plan and with market research that helped her decide where to she should invest her time and money. We also redesigned some of her branding materials, shot new photographs of the salon and products, and redesigning her website and social media presence.
In order to raise the capital necessary to move and expand her business, we supported her in developing a business plan for EVOLVE’s second phase of development and seeking financial backing. As a result of our work, she was able to identify an interim step to expand her business that enabled her to double the income her salon was generating.
Geek Friend helped her with this expansion by developing a transition plan which included developing an internal structure for new employees, facilitating a hiring process and supporting existing staff with the salon’s transition.
On an ongoing basis we maintain EVOLVE’s web presence and facilitate quarterly evaluation and goal setting sessions with EVOLVE’s staff.